Werbeerfolgsmessung im E-Business
Edeltraud Richtsfeld
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Authors: | Richtsfeld, Edeltraud |
| Publisher: |
Stuttgart : ibidem-Verl. |
| Subject: | Werbewirkung | Advertising effects | Electronic Commerce | E-commerce | Internet | Österreich | Austria | Werbeerfolgskontrolle | Werbung | Messung |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 189 S graph. Darst 210 mm x 150 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 161 - 168. - Internetquellen S. 169 - 175 Pb. : EUR 24.90 |
| ISBN: | 978-3-89821-286-1 ; 3-89821-286-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001805932