Werbepsychologie
Gerold Behrens; Klaus Hartmann
| Year of publication: |
1982 ; 2. Aufl.
|
|---|---|
| Authors: | Behrens, Gerold |
| Other Persons: | Hartmann, Klaus (contributor) ; Behrens, (contributor) |
| Publisher: |
Muenchen : Verl. fuer Wirtschaftsskripten Oelschlaeger |
| Subject: | Werbungspsychologie | Werbepsychologie |
| Extent: | 111 S. graph. Darst. 21 cm |
|---|---|
| Series: | VfW-Skriptenreihe. - München : vfw, ZDB-ID 1054751-4. - Vol. 35 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 104 - 106 |
| ISBN: | 3-921636-35-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000077848