Werbepsychologie
Hans Mayer ; Ute Däumer ; Hermann Rühle
| Year of publication: |
1982
|
|---|---|
| Authors: | Mayer, Hans ; Däumer, Ute ; Rühle, Hermann |
| Publisher: |
Stuttgart : Poeschel |
| Subject: | Werbungspsychologie | Werbepsychologie | Deutschland <Bundesrepublik> |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | X, 261 S. graph. Darst. 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Einführung |
| Language: | German |
| Notes: | Literaturverz. S. 229 - 249 |
| ISBN: | 3-7910-0301-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000091013