Extent:
1 Online-Ressource (XII, 287 Seiten, 10 Abb.)
Series:
Type of publication: Book / Working Paper
Language: German
ISBN: 978-3-658-37015-2 ; 978-3-658-37014-5
Other identifiers:
10.1007/978-3-658-37015-2 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013327917