Werbewirkung und Kaufverhalten : unter ökonomischen und psychologischen Aspekten
Hans Mayer
| Year of publication: |
1990
|
|---|---|
| Authors: | Mayer, Hans |
| Publisher: |
Stuttgart : Poeschel |
| Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | IX, 267 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 252 - 267 |
| ISBN: | 3-7910-0509-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000793996