Werbewirkung und Markterfolg : marktübergreifende Werbewirkungsanalysen
von Uwe Ellinghaus
| Year of publication: |
2000
|
|---|---|
| Authors: | Ellinghaus, Uwe |
| Publisher: |
München [u.a.] : Oldenbourg |
| Subject: | Werbewirkung | Advertising effects | Marktforschung | Market research | Kausalanalyse | Causality analysis | Erfolgsfaktor | Success factor | Schätzung | Estimation | Theorie | Theory | Deutschland | Germany | Strukturgleichungsmodell | Structural equation model | Werbewirkungsanalyse |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | X, 258 S. graph. Darst., Tab. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Magdeburg, Univ., Fak. für Wirtschaftswiss., Diss., 1999 |
| Notes: | Literaturverz. S. 233 - 252 |
| ISBN: | 3-486-24993-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001401184