Werbewirkungskontrolle
Werner Pepels
| Year of publication: |
2008
|
|---|---|
| Authors: | Pepels, Werner |
| Published in: |
Organisation und praktische Anwendung. - Düsseldorf : Symposion Publ., ISBN 3-936608-85-7. - 2008, p. 393-414
|
| Subject: | Marktforschung | Market research | Werbeplanung | Advertising planning | Werbeträger | Advertising media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003767434