Werbung : eine Einführung
Günter Schweiger ; Gertraud Schrattenecker
| Year of publication: |
2001 ; 5., neu bearb. Aufl.
|
|---|---|
| Authors: | Schweiger, Günter ; Schrattenecker, Gertraud |
| Publisher: |
Stuttgart : Lucius & Lucius |
| Subject: | Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 336 S. : Ill., graph. Darst. |
|---|---|
| Series: | UTB. - [Wechselnde Verl.-Orte und Verleger], ISSN 0340-7225. - Vol. 1370 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-8252-1370-6 ; 3-8282-0191-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004681868