Wertschöpfung im Handel durch Shopper Marketing
Year of publication: |
2014
|
---|---|
Authors: | Gartmeier, Vanessa ; Mau, Gunnar |
Published in: |
Wertschöpfung im Handel. - Stuttgart : Verlag W. Kohlhammer, ISBN 3-17-023285-1. - 2014, p. 122-139
|
Subject: | Handelsmarketing | Retail marketing | Kaufentscheidung | Purchase decision | Ladengeschäft | Retail outlet | Marketingmanagement | Marketing management |
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