What affects sustainability and innovation : Hard or soft corporate identity?
Year of publication: |
January 2016
|
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Authors: | Staub, Selva ; Kaynak, Ramazan ; Gok, Tarkan |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 102.2016, p. 72-79
|
Subject: | Corporate identity | Soft corporate identity drivers | Hard corporate identity drivers | Innovation strategies | Sustainability | Unternehmenskultur | Corporate culture | Innovationsmanagement | Innovation management | Öffentlichkeitsarbeit | Public relations | Corporate Social Responsibility | Corporate social responsibility | Innovation | Firmenimage | Corporate reputation | Persönlichkeitspsychologie | Personality psychology |
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