What approach and avoidance factors drive Gen-Z consumers to buy bubble tea? : an exploratory study
Year of publication: |
2022
|
---|---|
Authors: | Istijanto ; Handoko, Indria |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 23.2022, 3, p. 382-396
|
Subject: | Approach-avoidance theory | Bubble tea | Buying behavior | Factor | Gen-Z | Konsumentenverhalten | Consumer behaviour | Spekulationsblase | Bubbles | Teewirtschaft | Tea industry | Teeanbau | Tea plantation | Tee | Tea |
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