What attracts me or prevents me from mobile shopping? : an adapted UTAUT2 model empirical research on behavioral intentions of aspirant young consumers in Pakistan
Year of publication: |
2022
|
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Authors: | Hanif, Muhammad Shehzad ; Wang, Min ; Mumtaz, Muhammad Usman ; Ahmed, Zeeshan ; Zaki, Waqas |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 5, p. 1031-1059
|
Subject: | Customized model | Mobile shopping Intention | Pakistan | Structural assurance | UTAUT | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption |
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