How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Year of publication: |
2015
|
---|---|
Authors: | Büttner, Oliver B. ; Florack, Arnd ; Göritz, Anja |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 1/2, p. 170-189
|
Subject: | Consumer behavior | Retailing | Buying behavior | Promotions | Shopping orientation | Motivation and goals | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion |
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