What Distinguishes the Top Performing New Products in Financial Services
| Year of publication: |
1994
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|---|---|
| Authors: | Cooper, Robert G. ; Easingwood, Christopher J. ; Edgett, Scott ; Kleinschmidt, Elko J. ; Storey, Chris |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 11.1994, 4, p. 281-299
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