What do social marketing programmes reveal about social marketing? : evidence from South Asia
Year of publication: |
2012
|
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Authors: | Saini, Gordhan K. ; Mukul, Kumar |
Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 17.2012, 4, p. 303-324
|
Subject: | Social Marketing | Social marketing | Marketingmanagement | Marketing management | Vergleich | Comparison | Südasien | South Asia | USA | United States |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1002/nvsm.1436 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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