What do we know about consumer m-shopping behaviour?
Hannah R. Marriott, Michael D. Williams and Yogesh K. Dwivedi
| Alternative title: | Adding value to retail and distribution management |
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| Year of publication: |
2017
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| Authors: | Marriott, Hannah R. ; Williams, Michael D. ; Dwivedi, Yogesh Kumar |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 6, p. 568-586
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| Subject: | Acceptance | Consumer behaviour | Mobile shopping (M-shopping) | Mobile devices | Konsumentenverhalten | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-09-2016-0164 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011747846