Risk, privacy and security concerns in digital retail
Year of publication: |
2017
|
---|---|
Authors: | Marriott, Hannah R. ; Williams, Michael D. ; Dwivedi, Yogesh Kumar |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 17.2017, 3, p. 337-365
|
Subject: | Digital retail | Mobile shopping | Consumer acceptance | Perceived risk | Privacy | Security | Datenschutz | Data protection | Einzelhandel | Retail trade | Datensicherheit | Data security | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption |
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