What do we know about the identity salience model of relationship marketing success? : a review of the literature
Year of publication: |
2008
|
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Authors: | Michalski, Silke ; Helmig, Bernd |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 7.2008, 1, p. 45-63
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Subject: | Nonprofit-Marketing | Nonprofit marketing | Beziehungsmarketing | Relationship marketing | Sozialpsychologie | Social psychology |
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