What drives B-to-B marketers in emerging countries to use social media sites?
Year of publication: |
2019
|
---|---|
Authors: | Kooli, Kaouther ; Tzempelikos, Nektarios ; Foroudi, Pantea ; Mazahreh, Seif |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 26.2019, 3/4, p. 245-264
|
Subject: | B-to-B | emerging country | intention to use | perceived usability | perceived usefulness | perceived utility | Social media | Social Web | Social web | Schwellenländer | Emerging economies | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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