What Drives Consumers’ to Pay High Premium Price for Luxury Brand While Rejecting High-Quality Non Luxury Brands
Year of publication: |
2020
|
---|---|
Authors: | Singh, Etinder |
Other Persons: | Doval, Jyoti (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenführung | Brand management |
Extent: | 1 Online-Ressource (29 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Amity Management Analyst , Vol. 9, Issue No. 1, Jan-June 2019, Pg no. 30-48, ISSN: 0975-1440 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 22, 2019 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
The Concept of Luxury Brands and the Relationship Between Consumer and Luxury Brands
Becker, Kip, (2018)
-
Evidence on Expectations of Luxury vs Nonluxury Consumers on Facebook Luxury Brand Pages
Deprince, Elodie, (2019)
-
Doval, Jyoti, (2015)
- More ...
-
Doval, Jyoti, (2014)
-
Artificial Intelligence and HR : Remarkable Opportunities, Hesitant Partners
Singh, Etinder, (2020)
-
Doval, Jyoti, (2015)
- More ...