What drives CSR communication effectiveness on social media? : a process-based theoretical framework and research agenda
Paula Fernández, Patrick Hartmann and Vanessa Apaolaza
| Year of publication: |
2022
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|---|---|
| Authors: | Fernández, Paula ; Hartmann, Patrick ; Apaolaza, Vanessa |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 3, p. 385-413
|
| Subject: | corporate social responsibility (CSR) | CSR appeals | CSR associations | CSR post endorsement | social media | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Öffentlichkeitsarbeit | Public relations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1947016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209336