Explaining viral CSR message propagation in social media : the role of normative influences
Year of publication: |
2021
|
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Authors: | Hartmann, Patrick ; Fernández, Paula ; Apaolaza, Vanessa ; Eisend, Martin ; D'Souza, Clare M. |
Published in: |
Journal of business ethics : JBE. - Dordrecht : Springer, ISSN 1573-0697, ZDB-ID 1478688-6. - Vol. 173.2021, 2, p. 365-385
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Subject: | Social Web | Social web | Corporate Social Responsibility | Corporate social responsibility | Virales Marketing | Viral marketing |
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