What drives customers' post-purchase price search intention in the context of online price matching guarantees
Year of publication: |
2020
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Authors: | Lin, Hsin-Hui ; Tseng, Timmy H. ; Yeh, Ching-Hsuan ; Liao, Yi-Wen ; Wang, Yi-Shun |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-10
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Subject: | Customer value theory | Online price-matching guarantee (PMG) strategy | Post-purchase price search | Refund depth | Refund length | Refund scope | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenwert | Customer value | Garantie | Warranty |
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