What drives Facebook fans to "like" hotel pages : a comparison of three competing models
Year of publication: |
April-June 2016
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Authors: | Leung, Xi Y. ; Tanford, Sarah |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 25.2016, 3/4, p. 314-345
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Subject: | hotel Facebook page | social identity theory | social influence model | task-technology fit | technology acceptance model | uses and gratifications theory | Hotellerie | Hotel industry | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing | Persönlichkeitspsychologie | Personality psychology |
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