What drives online course sales? : signaling effects of user-generated information in the paid knowledge market
Year of publication: |
2020
|
---|---|
Authors: | Zhang, Mingli ; Zhang, Yan ; Zhao, Lu ; Li, Xiaoyong |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 118.2020, p. 389-397
|
Subject: | Fixed-effect regression | Paid knowledge content | Panel vector autoregression | Sales | Signaling theory | User-generated content | Signalling | Social Web | Social web | Panel | Panel study | Wissen | Knowledge | VAR-Modell | VAR model | Regressionsanalyse | Regression analysis | Verkauf | Selling |
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