What features of green products packaging are more eye catching? : an eye-tracking exploratory study about organic agricultural products
Year of publication: |
2020
|
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Authors: | Georgakarakou, Chrisanthi ; Riskos, Kyriakos ; Tsourvakas, George ; Yfantidou, Ioanna |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 14.2020, 2, p. 93-124
|
Subject: | eye-tracking | experimental marketing | eco products | bio products | package design | Produktivität | Productivity | Öko-Produkt | Sustainable product | Verpackung | Packaging | Konsumentenverhalten | Consumer behaviour | Experiment | Produktgestaltung | Product design | Agrarproduktion | Agricultural production |
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