What happens in acquisitions? : evidence from brand ownership changes and advertising investment
Year of publication: |
2012
|
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Authors: | Fee, C. Edward ; Hadlock, Charles J. ; Pierce, Joshua R. |
Published in: |
The journal of corporate finance : contracting, governance and organization. - Amsterdam : Elsevier, ISSN 0929-1199, ZDB-ID 1189269-9. - Vol. 18.2012, 3, p. 584-597
|
Subject: | Übernahme | Takeover | Werbung | Advertising | Markenführung | Brand management | Werbewirkung | Advertising effects | Eigentümerstruktur | Ownership structure |
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