What is being exchanged? : framing the logic of value creation in financial services
Year of publication: |
2014
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Authors: | Puustinen, Pekka ; Saarijävi, Hannu ; Maas, Peter |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 19.2014, 1, p. 43-51
|
Subject: | value | customer service management | insurance | banking | Betriebliche Wertschöpfung | Value creation | Finanzdienstleistung | Financial services | Kundenservice | Customer service | Bank | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
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