What is in a Name? : information, heterogeneity, and quality in a theory of nested names
Jianyu Yu, Zohra Bouamra-Mechemache, and Angelo Zago
| Year of publication: |
January 2018
|
|---|---|
| Authors: | Yu, Jianyu ; Bouamra-Mechemache, Zohra ; Zago, Angelo M. |
| Published in: |
American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 100.2018, 1, p. 286-310
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| Subject: | Nested names | individual brands | collective labels | consumers’ awareness | producer heterogeneity | quality provision | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Theorie | Theory | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/ajae/aax067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011959367