What is in the data? : leveraging mobile ad network data
Year of publication: |
2007
|
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Authors: | Becker, Michael |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 16.2007/08, 1, p. 3-6
|
Subject: | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Welt | World |
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