What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
Year of publication: |
2008
|
---|---|
Authors: | Okazaki, Shintaro ; Taylor, Charles R. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 61.2008, 1, p. 4-12
|
Saved in:
Saved in favorites
Similar items by person
-
Okazaki, Shintaro, (2019)
-
Okazaki, Shintaro, (2005)
-
Okazaki, Shintaro, (2006)
- More ...