What is the role of T.E.A concept between positive recommendation and behavioural intention to purchase in social media?
Year of publication: |
2022
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Authors: | Phyo Min Tun |
Published in: |
The South East Asian journal of management. - [Jawa Barat] : Management Research Center (MRC), ISSN 2355-6641, ZDB-ID 3071129-0. - Vol. 16.2022, 2, Art.-No. 2, p. 26-50
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Subject: | positive recommendation | purchase intention | social media | online shopping | Social Web | Social web | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Personalisierung | Personalization |
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