What makes a helpful online review? : a meta-analysis of review characteristics
Year of publication: |
2019
|
---|---|
Authors: | Wang, Yani ; Wang, Jun ; Yao, Tang |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 19.2019, 2, p. 257-284
|
Subject: | Customer reviews | Online review helpfulness | Review depth | Review extremity | Timeliness | Meta-analysis | Meta-Analyse | Virales Marketing | Viral marketing | Bibliometrie | Bibliometrics | Personalisierung | Personalization | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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