What makes a website relational? : the experts' viewpoint
Meriem Agrebi, Anne Laure Boncori
| Year of publication: |
October 2017
|
|---|---|
| Authors: | Agrebi, Meriem ; Boncori, Anne Laure |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 35.2017, 5, p. 617-631
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| Subject: | Relational website | Relationship marketing | eCRM | eCRM features | Qualitative methods | Beziehungsmarketing | Website | Qualitative Methode | Qualitative method | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Experten | Experts |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.emj.2016.11.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011775132