What makes consumers willing to share their data in addressable TV advertising? : the influence of personal and situational factors on consumer willingness to disclose information
Year of publication: |
2022
|
---|---|
Authors: | De Schaepdrijver, Leen ; Baecke, Philippe ; Tackx, Koen |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 62.2022, 2, p. 131-147
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Subject: | Fernsehwerbung | Television advertising | Kundendaten | Customer data |
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