What motivates consumers' continued usage intentions of food delivery applications in post-COVID-19 outbreak? : comparing Generations X, Y and Z
Warinrampai Rungruangjit and Kitti Charoenpornpanichkul
Year of publication: |
2024
|
---|---|
Authors: | Warinrampai Rungruangjit ; Kitti Charoenpornpanichkul |
Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 18.2024, 1, p. 224-251
|
Subject: | Consumption values | Food delivery applications | Generation cohort | Market segmentation | Multigroup analysis |
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