What motivates consumers to re-tweet brand content? : the impact of information, emotion, and traceability on pass-along behavior
Theo Araujo; Peter Neijens; Rens Vliegenhart
| Year of publication: |
2015
|
|---|---|
| Authors: | Araujo, Theo ; Neijens, Peter ; Vliegenhart, Rens |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 3, p. 284-295
|
| Subject: | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies | Informationsverbreitung | Information dissemination | Motivation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011397062