What motivates people to purchase digital items on virtual community websites? : the desire for online self-presentation
Year of publication: |
2012
|
---|---|
Authors: | Kim, Hee-woong ; Chan, Hock Chuan ; Kankanhalli, Atreyi |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 23.2012, 4, p. 1232-1245
|
Subject: | Social Web | Social web | Digitale Güter | Digital goods | Online-Handel | Online retailing | Persönlichkeitspsychologie | Personality psychology | Mediennutzung | Media usage |
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