Viewer responses to character race and social status in advertising : blacks see color, whites see class
Year of publication: |
2013
|
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Authors: | Hoplamazian, Gregory J. ; Appiah, Osei |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 34.2013, 1, p. 57-76
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Subject: | Schwarze Menschen | Black people | Sozialer Status | Social status | Ethnische Diskriminierung | Ethnic discrimination | Rasse | Race | Werbewirkung | Advertising effects | Soziale Schicht | Social class | Werbung | Advertising |
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