What really works for teenagers: human or fictional celebrity?
Year of publication: |
2011
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Authors: | Jain, Varsha ; Roy, Subhadip ; Daswani, Aarzoo ; Sudha, Mari |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 12.2011, 2 (14.6.), p. 171-184
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Saved in:
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