What's behind the jpg? : understanding consumer adoption of non-fungible tokens
Year of publication: |
2024
|
---|---|
Authors: | Vega, Elías ; Camarero Izquierdo, Carmen |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 2, Art.-No. e13014, p. 1-20
|
Subject: | fear of missing out (FoMO) | non-fungible tokens (NFT) | social capital | technology adoption | unified theory of acceptance and use of technology 2 (UTAUT2) |
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