What's my age again? : the influence of subjective age on consumer health-related attitudes
Daniel Brannon and Chadwick J. Miller
| Year of publication: |
2019
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|---|---|
| Authors: | Brannon, Daniel ; Miller, Chadwick J. |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 36.2019, 3, p. 254-270
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| Subject: | Age identity | attitudes | health messaging | self-esteem | subjective age | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Alternde Bevölkerung | Aging population | Persönlichkeitspsychologie | Personality psychology | Gesundheit | Health | Meinung | Opinion | Ältere Menschen | Elderly people | Ältere Arbeitskräfte | Older workers | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2019.1618011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200144