What's Right With Conjoint Analysis? - Green and Krieger defend a maligned -- But vital -- Research technique.
| Year of publication: |
2002
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| Authors: | Green, Paul E. ; Krieger, Abba M. |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 14.2002, 1, p. 24-27
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