What is the future of employer branding through social media? : results of the Delphi Study into the perceptions of HR professionals and academics
Year of publication: |
2013
|
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Authors: | Bondarouk, Tanya ; Ruël, Huub ; Axinia, Elena ; Arama, Roxana |
Published in: |
Social media in human resources management. - Bingley : Emerald, ISBN 1-78190-900-8. - 2013, p. 23-57
|
Subject: | Delphi-Methode | Delphi technique | USA | United States | Personalmarketing | HR marketing | Markenführung | Brand management | Social Web | Social web |
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