What the hack? : a growth hacking taxonomy and practical applications for firms
René Bohnsack, Meike Malena Liesner
| Year of publication: |
2019
|
|---|---|
| Authors: | Bohnsack, René ; Liesner, Meike Malena |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 62.2019, 6, p. 799-818
|
| Subject: | Big data | Digital marketing | Digital transformation | Growth hacking | Lean startup | Wirtschaftswachstum | Economic growth | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Big Data | Unternehmensgründung | Business start-up |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2019.09.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012129197