What triggers usage of gift-giving apps? : a comparison between users and non-users
Year of publication: |
2021
|
---|---|
Authors: | Tan, Wee Kheng ; Liao, Ping-Hsin |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 15.2021, 3, p. 515-538
|
Subject: | Gift-giving apps | Social value | Social interaction | Social capital | Enjoyment | convenience | Sozialkapital | Soziale Beziehungen | Social relations | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour |
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