The application of information values and construal level theory for examining low cost carrier advertisements
Year of publication: |
2021
|
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Authors: | Tan, Wee Kheng ; Wang, Wei-Jie |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 90.2021, p. 1-9
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Subject: | Advertisement | Construal level theory | Hedonic value | Low-cost carriers | Recommendation intention | Sign value | Temporal distance | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Fluggesellschaft | Airline | Werbung | Advertising |
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