What type of framing message is more appropriate with nine-ending pricing?
Year of publication: |
2012
|
---|---|
Authors: | Choi, Jungsil ; Lee, Kiljae ; Ji, Yong-yeon |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 3, p. 603-614
|
Subject: | Preismanagement | Pricing strategy | Werbewirkung | Advertising effects | Informationswert | Information value | Marketingmanagement | Marketing management |
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