What wins awards is not always what I buy : how creative control affects authenticity and thus recognition (but not liking)
Year of publication: |
April 2016
|
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Authors: | Valsesia, Francesca ; Nunes, Joseph C. ; Ordanini, Andrea |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015/2016, 6, p. 897-914
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Subject: | creativity | authenticity | creative control | product recognition | awards | music | product evaluation | Kreativität | Creativity | Konsumentenverhalten | Consumer behaviour | Kreativsektor | Creative industries | Musik | Music |
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