What women want : the global marketplace turns female-friendly
Paco Underhill
| Year of publication: |
2010
|
|---|---|
| Authors: | Underhill, Paco |
| Publisher: |
New York [u.a.] : Simon & Schuster |
| Subject: | Konsumgütermarketing | Consumer goods marketing | Anpassung | Adjustment | Zielgruppe | Target group | Frauen | Women | USA | United States | Marketing | Frau |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | 214 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Introduction -- Housequake -- Don't phunk with my hearth -- Let us spray -- Nice work if you can get it -- We can work it out -- To love, honor, and maintain -- Should I stay or should I go? -- The female, unplugged -- Women and sin -- The empress's new clothes -- C'mon a my mall -- Higher ground -- Drugstores -- See me, touch me, feel me, heal me -- Almost cut my hair -- Off the wall. |
| ISBN: | 978-1-4165-6995-4 ; 1-4165-6995-2 ; 978-1-4165-7020-2 |
| Classification: | Marketing ; Frau |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003968231